Bachelor of Business Administration

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Acsenda’s Bachelor of Business Administration (BBA) degree program is designed to fully prepare you for a career in today’s complex global organizations.

The emphasis is on combining academic theory with international thinking and from instructors who combine practical and professional experience. All this is achieved through a unique combination of small class sizes, open access to instructors and the use of the latest technology.

BBA students take courses at our Vancouver campus in all of the key areas of business, including accounting, finance, production, marketing, industrial relations, law, business ethics, business strategy, and human resources management.

Program length: Four years or less
Total credits: Minimum 120 credits (40 three-credit courses)
Admissions: Four times per year

Common Questions

What are my transfer options?

After completing your diploma, you can choose to stay at Acsenda for your bachelor’s degree or you can transfer to a degree program at one of our partner colleges and universities.

These include the New York Institute of Technology (NYIT) wherein Acsenda BBA graduates receive waivers for 11 out of the 12 waivable core courses in NYIT’s MBA program and a 1 Year Post Graduate Diploma from the University of California, Riverside, which includes a 3 month internship. For details, contact one of our advisors.

Of course, new students can also transfer course credits to Acsenda.

Who will I be learning from?

Our instructors are selected both for their experience as practicing managers as well as their strong academic credentials. All faculty members have completed a Master’s or doctoral degree in the field in which they are teaching.

Our learning model emphasizes personal attention, extra access to our instructors, and direct collaboration between students and instructors. As a result, our bachelor of business administration graduates don’t just get a business education—they get a broad, cross-cultural experience that prepares them for a career in international business.

The academic year, which is 12 months in length, is divided into four three-month terms, starting in January, in April, in July and in October.

Students may apply to begin their degree program at the beginning of any of these terms.

To be considered as an applicant for admission to the BBA program, all supporting documents are required; these include:

· A completed and signed application form (online or hard copy)

* If you cannot apply online, use the application form found in this calendar or print an application form from the website and send it by mail or fax to the address shown

· $150CAD non-refundable application fee payable by cash, cheque or credit card

· For Domestic Applicants, proof of graduation (Official Transcript, diplomas and certificates) from a high school with a minimum average grade of C+ (65% or higher)

· For International Applicants, proof of graduation from an institute offering a secondary education program equivalent to a Canadian high school

· For transfer students, proof of completion (Official transcripts, diplomas and certificates) of at least 18 credits with an average of C grade or better from a college or university

Required Supporting Documents

Before completing the admissions process, the following documents must be received by the Registrar’s Office:

· Official transcripts sent directly from the high school or post-secondary institution. If in a language other than English, the official document must be accompanied by a certified English translation

· English Proficiency test scores (if required) sent directly from the testing agency

· Other documents as requested by the Registrar.

Concentrations

 
Marketing Concentration

The marketing concentration provides 24 credit hours of instruction in the marketing area (an introductory course + 7 specialty courses) so that graduates can claim an area of expertise. Students will learn business-to-business and business-to-consumer marketing including the marketing functions of promotion, public relations, product design, consumer needs analysis, channel and distribution tactics, market research, personal selling, electronic marketing, and strategy in both domestic and international markets.

Human Resources Management Concentration

The Human Resource concentration provides 24 credit hours of instruction in the HR area (an introductory course + 7 specialty courses) and exceeds the requirements of the Canadian Human Resource Practitioner (CHRP) designation. Skills include recruitment, selection, testing, interviewing, health and safety, training, management development, succession planning, compensation practices, and organizational development and change.

Accounting Concentration

The BBA in Accounting Program is designed to provide an understanding of the importance and application of accounting in the management of a company and the analysis of its business decisions. The program is designed for students who desire a strong career-oriented education and preparation in accounting. Coursework in the accounting program offers a broad base of knowledge in financial accounting, managerial accounting, taxation, and auditing.. The purpose of the curriculum is to prepare students for private, public and governmental careers in accounting.
As well, the program content also provides an excellent foundation for students who desire to obtain their Certified General Accountant (CGA) designation.
The list of courses articulated with CGA-BC so far can be viewed on: http://www.cga-bc.org

International Business Management Concentration

The BBA in International Business Management program is designed to provide students with the experience and education necessary for careers in national s well as international organizations. It provides students with a wide range of knowledge and skills to enable them to function effectively in the world of international business. Students are equipped with conceptual and analytical skills to be able to formulate feasible and effective management policies in a complex international setting. The BBA International Business Management program can also prepare students to pursue their Certified International Trade Professional (CITP) designation offer by FITT.

Course Descriptions

 

The courses offered by Acsenda School of Management – Vancouver are entered below in alphabetical order according to subject code. The course notations are: subject codes, course number, credit, course title and prerequisite, which are defined in the following example:

ACCT101a (3): Financial Accounting I: ACCT represents the subject code for accounting; 101 is the course number; (a) indicates a course to be taken as a prerequisite to a specified corresponding course; (3) indicates course credits. The course name or “Title” is entered to the upper right of the course description. Prerequisites are shown directly below the subject code and number.

Subject Codes:

ACCT Accounting ENGL English
BADM Business Administration FINC Financial Management
BHRM Human Resources Management GEOG Geography
BIBM International Business HIST History
BMRK Marketing POLI Political Science
COMM Communications PSYC Psychology
ECON Economics SOCI Sociology
TAXN Corporate Taxation

Courses:

ACCT 101a (3)Financial Accounting I
Pre-requisites: BADM120

An introduction to basic financial accounting for proprietorships in service and merchandising businesses; this includes the recording of financial transactions and preparation of basic financial statements. Accounting for assets is also discussed in detail.

ACCT 101b (3)Financial Accounting II
Pre-requisites: ACCT 101a

A continuation of ACCT 101a. Key topics include corporation and partnership accounting, current and long term liabilities, short and long term investments, statement of cash flows, and financial statement analysis.

ACCT 201a (3)Managerial Accounting
Pre-requisites: ACCT 101a

The purpose of this course is to familiarize students with both traditional and modern approaches to cost and managerial accounting concepts. Key topics include job-order costing; activity based costing; cost-volume-profit analysis; master budgeting; flexible budgeting; variance analysis; inventory costing and relevant cost analysis.

ACCT 201b (3)Managerial Accounting II
Pre-requisites: ACCT 201a

A continuation of ACCT 201a. The purpose of this course is to introduce the student to alternative systems and analytical techniques used in managing and controlling business operations. Key topics include pricing decision, balanced scorecard and strategic profitability analysis, cost allocation, process costing, inventory management and capital budgeting.

ACCT 331 (3)Intermediate Financial Accounting I: Asset
Pre-requisites: ACCT 201b

This course covers an in-depth study of assets and revenues. Key topics include the conceptual framework for financial reporting, the measurement of revenue and the accounting for changes in accounting policies and estimates. Students cover financial reporting and accounting concepts, income statement and balance sheet presentation, the cash flow statement, and revenue and expense recognition. The valuation of notes receivable, investment in debt securities, and leases are also studied. Students also cover current monetary balances, inventory and cost of goods sold, temporary and long-term investments, and capital assets. Computer software is used to demonstrate accounting concepts and procedures and to give students valuable hands-on experience.

ACCT 332 (3)Intermediate Financial Accounting II: Liabilities & Equity
Pre-requisites: ACCT 331

A continuation of ACCT 331. This course covers an in-depth study of liabilities and equities. Key topics include legal and financial aspects of partnerships and corporations; current and long-term liabilities; shareholders’ equity; complex debt and equity instruments; leases; accounting for income taxes; pension and other post-employment benefits; accounting changes; cash flow statement; and the analysis of financial statements. Computer software is used to illustrate concepts and give students valuable hands-on experience. This intermediate financial accounting course emphasizes the critical concepts of liabilities and equities. Topics include legal and financial aspects of partnerships and corporations; current and long-term liabilities; shareholders’ equity; complex debt and equity instruments; leases; accounting for income taxes; pension and other post-employment benefits; accounting changes; cash flow statement; and the analysis of financial statements. Computer software is used to illustrate concepts and give students valuable hands-on experience.

ACCT 431 (3)Advanced Financial Accounting: Consolidations & Advanced Topics
Pre-requisites: ACCT 332

This financial accounting course offers students an in-depth look at six principal areas of advanced financial accounting: standard setting in Canada and internationally, financial instruments and income tax allocation, long-term intercorporate investments, consolidation, foreign currency translation and the translation and consolidation of foreign subsidiaries, and not-for-profit and public sector accounting. Computer spreadsheets are used to demonstrate concepts and give students practice in advanced financial accounting.

ACCT 432 (3)Advanced Managerial Accounting
Pre-requisites: ACCT201b & BADM221

This course equips students with a conceptual understanding of the design and use of management accounting information and the role of the management accountant. Students learn to perform analyses to support managerial decisions, design and implement effective management control systems, and develop an awareness of the moral responsibilities of management accountants. Topics include: strategic decision making, customer profitability analysis, capital budgeting, time drivers, supply-chain analysis, agency theory, responsibility accounting & transfer pricing, performance measures, and emerging issues. The importance of understanding ethical issues in management accounting is stressed. Computer spreadsheets are used to illustrate concepts and provide practical, hands-on experience.

ACCT 433 (3)External Auditing I
Pre-requisites: ACCT 432

This introductory course offers students thorough coverage of the auditing concepts and procedures of external auditing. After completing this course, students will be familiar with key topics including reporting; professional standards and ethics; legal liability; audit objectives, evidence, and documentation; planning and analysis; materiality and risk; internal control; audit sampling; and computer auditing. The functions and procedures related to the revenue and collection cycle, acquisition and expenditure cycle, inventory and capital asset balances, production and payroll cycle, and finance and investment cycle are studied. Completion of the audit, including evaluation and communication of findings, is also studied.

ACCT 434 (3)External Auditing II
Pre-requisites: ACCT 433

This course offers in-depth coverage of the concepts and procedures of external auditing. Topics include the professional, legal, and ethical environment of auditing in the “post-Enron” era; the assurance process; engagement planning; control environment and risk assessment process, and assessing and evaluating internal controls in IT environments; statistical audit sampling; computer-assisted auditing techniques; substantive testing and evidence; as well as reporting issues. This course also covers audits for special circumstances such as consolidated financial statements, not-for-profit and public sector audits, and other assurance and non-audit engagements as well as current issues and future directions in auditing.

ACCT 435 (3)Accounting Theory and Practice
Pre-requisites: FINC 101b & ACCT 332

This advanced course looks at current issues and problems in the field of financial accounting. Topics covered include the contributions of economics, finance, and other disciplines to accounting theory; the practical and theoretical problems of the present value model; foreign exchange accounting; hedging; the process and issues of standard setting; agency theory; and other topics related to specific the industries or sectors of the economy.

BADM 101 (3)Introduction to Business
Pre-requisite: None

The course provides an overview of the Canadian business environment, forms of organizations, the management function, and an introduction to the functional areas of business management. The course includes the challenges and opportunities facing small business.

BADM 110 (3)Business Communications
Pre-requisites: None

In the increasingly global business economy, effective communication skills are one of the most important determinants of career success. This course introduces you to a wide range of concepts essential to communicating effectively in business settings. We’ll be covering all of the important written message formats, as well as oral communication (presentations), critical thinking, nonverbal communication, the use of new communications technologies, and successful job application and interview techniques. Homework includes opportunities to practice all of the important written message formats, as well as a formal report and oral presentation that you will prepare as part of a team comprising other class members. You will also have opportunities to practice your English grammar skills, using the excellent resources provided with our textbook.

BADM 120 (3)College Business Mathematics
Pre-requisites: None

The purpose of this course is to introduce the student to business math, and prepare the student for statistics, management science, and other business courses that require mathematics. The student will learn to calculate mortgages and loans, annuities, bonds and sinking funds, the net present value of multi-period investments and the internal rate of return of a series of payments.

BADM 130 (3)Management Information Systems
Pre-requisites: None

This course assumes a degree of computer literacy, accounting knowledge, and problem solving ability. The course builds on these student strengths to develop a managerial appreciation for information systems and their uses in business and other organizations in the areas of financial control, marketing, production, and customer service.

BADM 201 (3)Managerial Skills
Pre-requisites: None

The course is designed so that students self assess their skill level, learn correct behavioral principles from course materials and real life experiences, practice the skill in the classroom, and transfer their learning to the real world through behavioral assignments. The specific skills the student should learn include self-awareness, personal stress and time management, supportive communication, and oral and written presentations in the personal category; coaching, counseling, supportive communication; gaining power and influence; motivating others; managing conflict; and conducting interviews in the interpersonal category; and empowering and delegating; building effective teams and teamwork; and conducting meetings in the group category.

BADM 202 (3)Production Management
Pre-requisites: BADM221

This course is designed to provide the student with knowledge of the latest theories and practices of operations management employed by world class manufacturing organizations. Topics include Total Quality Management, Material Requirements Planning, Just-In-Time inventory and supply chain management, synchronous manufacturing, theory of constraints, work simplification, and operations research. Lean manufacturing concepts will be stressed.

BADM 221 (3)Fundamentals of Economic and Business Statistics
Pre-requisites: BADM120

The purpose of this course is to provide a rudimentary introduction to hypothesis testing using parametric and nonparametric probability distributions. The course will assist the student in classifying and analyzing research and economic data and in testing assumptions about the underlying nature of the data provided before testing hypotheses.

BADM 222 (3)Management Science
Pre-requisites: BADM221

The purpose of this course is to provide an introduction to applied modeling and business problems including linear and non-linear programming, goal programming, decision making under uncertainty, queuing models, inventory management, and time series analysis.

BADM 301 (3)Business Law
Pre-requisites: ENGL101 & ENGL102

The course emphasizes the development and application of legal principles and concepts and their application to Canadian Businesses. The general areas covered are: law of torts, contract law, forms of business, special contractual law (employment, labour, bailment, sale of goods, restrictive trade, and insurance), real property, and debtor-creditor relationships.

BADM 302 (3)Organizational Behaviour
Pre-requisites: BHRM231

This course surveys the field of organizational behaviour and provides frameworks for analyzing people and their attitudes and behaviour in organizations. The course covers individual (e.g. motivation, decision making, values, attitudes), interpersonal, and group phenomena (e.g. leadership, norms, power and influence). These psychological constructs are related to such concerns as job design, reward systems, decision making, and productivity.

BADM 303 (3)Organization Theory and Design
Pre-requisites: None

The purpose of this course is to provide an overview of organizational theory and structural design. Parts of the course cover specific organizational material such as organizational interactions with environments, organizational life cycles, departmentalization, and organizational effectiveness. Other parts of the course add organizational dimensions and context to behavioral topics such as power and influence, decision – making, culture, and change management.

BADM 304 (3)Business Society and Ethics
Pre-requisites: ENGL101

This course allows the student to explore decision-making in the midst of moral ambiguity and environmental uncertainty. Moral reasoning in an organizational milieu is explored within a post-modernist context.

BADM 321 (3)Business Research Methods
Pre-requisites: BADM221

The business research course covers the basic elements of experimental and observational research and introduces the student to fields of qualitative and quantitative research methods. The course covers how to design experiments or observational studies, explains the threats to internal and external validity inherent in the design; and helps students understand which hypotheses can and cannot be tested with a particular design. The course further explains what kinds of quantitative analysis could be used to analyze the data from the study and demonstrates how the results could be used in making a business decision.

BADM 401 (3)Industrial Relations
Pre-requisites: BADM302

The course covers the impetus for collective action and the basis for union management relations and follows a logical flow: collective bargaining, collective agreement, grievances, and arbitration, followed by the alternatives – strikes and lockouts. The modern issues – globalization, free trade, deregulation, privatization, reduction of public debt, and industrial re-organization are woven into each topic area. The course poses an alternative framework to Human Resources Management for the manager.

BADM 402 (3)Corporate Governance
Pre-requisites: BIBM101, BADM301

This course introduces students to the principles of corporate governance & corporate social responsibility, the manner in which corporations are regulated and managed, in Canada, the UK and the US as well as various other jurisdictions. As the dominance of the corporation as the central agent of the market economy increases, the concepts, issues, and problems will be developed and identified within the broader economic and legal context. The course is designed to equip students with the knowledge and skills to understand and critically assess the changing approach to governance issues and the rules and principles that regulate corporate behaviour. While the aim of the module is to extract and evaluate the core principles of this subject area, it also seeks to provide an analysis of the wider moral and policy considerations underpinning corporate governance today.

BADM 410 (3)Business Strategy
Pre-requisites: Graduating Students

This is a capstone course designed to help students integrate their learning in marketing, organizational behavior, accounting, and finance by developing and analyzing corporate strategy using real cases. The student is placed in the position of general manager, owner, or consultant and asked to identify strengths, weaknesses, opportunities, and threats and to devise an action plan for the company.

BADM 431 (3)Negotiation
Pre-requisites: None

The purpose of this course is to understand the theory and processes of negotiation as it is practiced in a variety of settings. It is designed to be relevant to the broad spectrum of negotiation problems that are faced by managers and professionals including sales and purchasing negotiations as well industrial relations negotiations.

BADM 432 (3)Project Management
Pre-requisites: BADM202

This course covers the management of projects and the managerial techniques utilized by successful project managers. The following subjects are included in this course: project operations, planning and quality assurance, mission statements, objectives and goals, project budgeting, funding and control, feasibility analysis, manpower planning, negotiation and contract procurement, project plans and their relationship to business plans.

BADM 433 (3)Conflict Management
Pre-requisites: None

The focus of this course is the nature and causes of conflict and the process of conflict resolution. Theories of conflict, the structure of conflict and the content of conflict will be stressed. Intervention strategies for conflict resolution will also be examined.

BHRM 231 (3)Introduction to Human Resources Management
Pre-requisites: None

This course surveys the personnel function and introduces managers to the functions and practices of personnel. These functions include personnel and succession planning, recruitment, selection, job design and analysis, training and development, compensation, health and safety, performance appraisal, collective bargaining, and union contract administration.

BHRM 331 (3)Human Resources Planning and Staffing
Pre-requisites: BHRM231

This course is designed to provide students with an overview of the staffing function including internal and external hiring and training and development planning based on an HR plan for a firm that is tied to its corporate strategy. The student should be able to understand the relationship between business strategy and human resource planning and staffing; apply relevant employment law to staffing situations; understand the principles of measurement and know how they apply to the staffing equation.; use job analysis to solve these staffing issues; apply a variety of techniques to planning for a stable and productive workforce; apply various selection techniques to achieve a desirable person/job match; and develop a coherent staffing strategy and management approach.

BHRM 332 (3)Recruitment and Selection
Pre-requisites: BHRM231

The course provides an up-to-date review of current issues and methods that are used to recruit and select employees for Canadian organizations that meet scientific, professional, and legal standards. The course includes contemporary developments related to competencies, cognitive abilities, team membership, and organizational fit parameters as well as the challenges inherent in securing scarce employee skills.

BHRM 431 (3)Employee Training and Development
Pre-requisites: BHRM231

At the end of the course, students should have increased their knowledge and skill in applying training processes, in training in organizations; strategic planning of training and development; learning, motivation and performance; needs analysis; training design; evaluation of training; and training methods, development and implementation.

BHRM 432 (3)Compensation Management
Pre-requisites: BHRM231

This course is designed to provide students with an overview of compensation management. The course examines compensation practices from a strategic perspective. Topics include forms of pay, alignment of compensation programs with strategic objectives, job evaluation, development of pay structures, creating externally competitive pay systems, salary surveys, using pay to motivate and reward job performance, performance appraisal, benefits, compensation for special groups, and legal considerations.

BHRM 433 (3) Organizational Development and Change
Pre-requisites BADM302

The course provides students with the discipline’s defining conceptual frameworks and the technologies used in the practice of organization development. A major emphasis is on understanding the relationship between the OD practitioner’s role and key players in the client system as the OD cycle unfolds. The practitioner’s “mind set” is experienced as students are challenged to frame organizational issues and identify how to enter and intervene in dynamic organizational settings.

BHRM 434 (3)Cultural Sensitivity and International Human Resources Management
Pre-requisites: BHRM231 & BIBM101

The course focuses on the process of internationalization and how to operate in an interconnected world where people are the source of sustainable competitive advantage. The central concerns include transferring knowledge from the parent company to the developing world and between subsidiaries in an international network, the localization of management, international coordination, global leadership development, cultural due diligence, and integration in cross border acquisitions. A dominant concern is global knowledge management and the role of HR in sustaining competitive advantage in a smaller world community of competitors.

BHRM 435 (3)Human Resources Management Strategies
Pre-requisites: 18 credits in HRM

This is a capstone course in Human Resources (HR) designed to help students apply their HR knowledge to real situations. The student is placed in the position of HR Manager and asked to make strategic HR decisions for the company. The student should be able to identify the salient components of the HR system that need to be addressed in a real situation; to develop alternative approaches based on a company’s business plan, and provide benchmarks for evaluating a successful HR strategy. The student would be expected to integrate the recruitment, selection, training, management development, planning, compensation, and organizational development issues and identify the key components that need to be changed or developed.

BIBM 101 (3)Introduction to International Business
Pre-requisites: None

This course examines the forces that encourage businesses to globalize their operations. Topics include: the legal, business and cultural environments with emphasis to a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy.

BIBM 331 (3)Macroeconomics and the Global Business Environment
Pre-requisites: BIBM101 & ECON122

This course explores the language of macroeconomics and the wealth of nations. This includes topics that explore capital accumulation and economic growth, international trade and globalization, fiscal policy and the role of the government, business cycles, current economic crises and exchange rate systems.

BIBM 332 (3)International Finance
Pre-requisites: BIBM101 & FINC101a

This course develops basic models of exchange rates and international capital flows. Topics include: Purchasing Power Parity, Uncovered Interest Parity, Exchange Rate Overshooting, International Policy Coordination, Currency Crises, and Monetary Unions. In addition, there will be some discussion of the history and evolution of the international financial system, and some discussion of recent proposals to reform it.

BIBM 431 (3)Legal Aspects of International Business
Pre-requisites: BIBM101 & BADM301

This course includes the exploration of the legal content of multinational business operations, comparative law and regulation as established in the U.S., Canada, and other selected Asian and European nations, and the legal liability in global commerce.

BIBM 432 (3)Global Supply Chain Management and Logistics
Pre-requisites: BIBM101 & BADM202

This course explores the practical applications of contracts, dispute resolution, pricing terms, negotiation terms and communications, transportation, documentation, insurance, information resources, government regulations and international trade regulations. Students will explore logistics, including transportation, inventory management, purchasing, warehousing and customer service and the complexities of these functions in international marketplace

BIBM 435 (3)Global Business Strategy
Pre-requisites: 18 credits of International Business courses

This course assesses the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation for global and transnational businesses. It examines the barriers to market entry, the different market entry strategies, and possible international partnership agreements. Students address the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management, business finance, growth and management issues, and problems, viewing them from the global perspective.

BMRK 231 (3)Principles of Marketing
Pre-requisites: None

This introductory survey course covers the basic components of a marketing system including marketing analysis and research, product, price, promotion, and distribution decisions for both consumer and business markets. The course has been developed to emphasize the changing role of the internet in shaping the marketing tasks.

BMRK 331 (3)Marketing Research
Pre-requisites: BMRK231

The marketing research course is based on a six-step process that includes: problem definition; nature and scope of research objectives; research design and statistical analysis; field work procedures; data preparation and analysis; and the development of formal reports.

BMRK 332 (3)Consumer Behaviour
Pre-requisites: BMRK 231

This course is intended to focus the student’s attention on what it means to be a consumer in a market-oriented society and to develop skills as a marketer in meeting consumer needs and developing marketing strategy.

BMRK 431 (3)Marketing Communications
Pre-requisites: BMRK 231

The marketing communications process includes developing a corporate image as well as messages and images of consumer and business products and services. The course has been developed to emphasize the changing role of the Internet in shaping the marketing communication tasks.

BMRK 432 (3)Business-to-Business Marketing
Pre-requisites: BMRK 231

Business-to-business marketing differs from consumer marketing in that demand analysis is typically easier and the purchaser is typically more rational. The course focuses on developing and marketing value to other organizations by strategically aligning the organization’s resources and the resources of other channel members to deliver value solutions to customers.

BMRK 433 (3)International Marketing Management
Pre-requisites: BMRK 231

This course allows students to explore one of the main activities of successful Canadian firms. International marketing (exporting) requires a more comprehensive and cross-cultural view of research, pricing, and communication processes. International marketing provides different entry strategies and positioning problems for business firms; and challenges students to think about international financing, methods of payment, and distribution.

BMRK 434 (3)Sales Management & E-Marketing
Pre-requisites: BMRK 231

An in-depth study of the sales function including the role of salespeople, sales agents, distributors, and other marketing channel members involved in supporting the sales process. Covers the skills and innovations needed to successfully develop, implement and manage E-Marketing activities in an on-line business environment. Political, legal and ethical issues are explored.

BMRK 435 (3)Marketing Strategy
Pre-requisites: 18 credits in Marketing

This is a capstone course in marketing designed to help students apply their marketing knowledge to real situations. The student is placed in the position of marketing manager and asked to make strategic marketing decisions for the company.

COMM110 (3)Critical Thinking
Pre-requisites: 6 credits in English

This course is designed to help students improve their analytical thinking skills in business settings. The theory and practice of critical thinking will be presented, with an emphasis on its application to business decision making. Topics include benefits of and obstacles to effective thinking, structuring arguments to avoid logical fallacies, and the use of the scientific method to make business decisions. Exercises in analyzing business problems and formal presentations will be used to help students develop practical skills.

COMM120 (3)Public Speaking & Presentations
Pre-requisites: 6 credits in English

This course aims to provide the training and skills to speak with confidence and to deliver compelling messages through speeches and presentations. It provides the student with opportunities to learn from the experts and practice in a safe environment with instructor and peer feedback.

ECON 121 (3)Principles of Microeconomics
Pre-requisites: BADM120

This course provides an introduction to the principles of microeconomic in the context of what is happening in Canada and the world. The focus is on the market economy and its operation and on the appropriate role of government and the market in organizing economic activity. Such issues as market successes and market failures, income redistribution, environment, and health care are analyzed throughout the course.

ECON 122 (3)Principles of Macroeconomics
Pre-requisites: BADM120

The main points included in macroeconomic theory include national income and fiscal policy; money; banking; monetary policy; inflation, unemployment, international economics and trade. This course focuses on the Canadian economy and the governments and the Bank of Canada’s policies.

ENGL 101 (3)English I (University Writing)
Pre-requisites: English Diagnostic Test

This course is designed to help students develop university-level writing skills. Students will learn strategies for mastering lengthy and often complex scholarly materials. Students will also develop their abilities to construct scholarly arguments including rhetoric, style and arrangement of ideas. In written assignments, students will apply the principles of scholarly argument to organize and explain their ideas and persuade the reader.

ENGL 102 (3)English II (Introduction to Essay)
Pre-requisites: ENGL 101

This course is designed to help students to extend their critical and analytical skills. Students will use their critical reading skills to develop an awareness of the relationship between style and meaning. Students will be required to read a selection of texts in order to explore some of the forms of the essay and the ways in which different writers use this form to explore a theme and influence the reader.

FINC 101a (3)Financial Management I
Pre-requisites: ACCT101a

The course introduces the general theoretical and practical aspects of financial management. It surveys the environment of financial management and the role of the financial manager in handling the financing, investing, and operational decisions of business and other financial analysis. The course is aimed primarily at providing students with the basic analytical tools and techniques of financial management.

FINC 101b (3)Financial Management II
Pre-requisites: FINC 101a

A continuation of FINC 101a. The course introduces the general theoretical and practical aspects of financial management. Key topics include cost of capital, capital budgeting, valuation of stocks and bonds.

HIST 201 (3)Canada in the 21st Century
Pre-requisites: None

This course covers the whole of Canadian History and its peoples from pre-contact times to the Present, integrating the social, cultural, political, and economic history into a coherent overarching narrative. Particular emphasis is put on the pre-contact inhabitants of the Canadian land-mass and the French-English struggle for mastery of Canada. The course covers Canada’s post-1945 experience, including its policies of bilingualism and multiculturalism and human rights, and the challenges that the Canadian model is faced.

HIST 202 (3)World Civilization I
Pre-requisites: None

This course covers the historical experience and the moral, political and religious values of the different world civilizations and helps the business students to develop a keen knowledge of, and sensitivity to, various global traditions, experiences, sensitivities and customs. This course focuses on the modern era, from the Discovery of the New World to the post 9/11 world.

HIST 203 (3)World Civilization II
Pre-requisites: None

This course covers the historical experience and the moral, political and religious values of the different world civilizations and helps the business students to develop a keen knowledge of, and sensitivity to, various global traditions, experiences, sensitivities and customs. This course focuses on the rise of civilizations across the world from their Prehistoric origins to the End of the Renaissance.

POLI 101 (3)Introduction to Political Science
Pre-requisites: None

This course is a basic primer on Canadian government designed to inform students about the mechanisms of all three levels of government, about the fundamental changes underway in the role of government and the key areas of public policy. The course draws attention to the constraints under which governments operate the economic limits of government action, and the role of participation and influence in the governance process.

POLI 201 (3)Introduction to Political Science
Pre-requisites: None

Introduction to International Organizations is designed to integrate major concepts that the learner needs to study to acquire basic knowledge of world bodies in today’s global village context, and would provide an opportunity to integrate student’s specialized knowledge and skills and to apply this knowledge to expanded education in all areas of future employment. This course is structured to build a student-centered learning while emphasizing active learning and individual participation in class activities and presentations. Each class includes, inter alia, activities such as small group discussions, debates, presentations on organ of choice’s role, and problem-based learning, which may entail questions regarding the viability and usefulness of a particular institution. 

This course is also designed to explore non-governmental, inter-governmental and financial institutions as well as select foundations such as the World Bank, the World Trade Organization, OPEC, and the Asia Development Bank. It will emphasize, in particular, their raison-d’etre, and the key challenges they face. Special emphasis would be placed on their alliances such as NAFTA, MERCOSUR, and the EU.

POLI 301 (3)Environmental Law and Policy
Pre-requisites: ECON 121 & ECON 122

This course covers a broad range of environmental problems from an economic point of view with strong emphasis on public policy. The student will learn to understand the behavioural sources of environmental problems and to visualize the foundation for the solutions. At the core of this course is the concept of externalities – costs and benefits that occur outside the market.

PSYC 101 (3)Introduction to Psychology
Pre-requisites: None

This course is an introduction of the basic concepts of human behaviour. The study will include, but not be limited to: abnormal psychology; applied psychology; concepts of learning; human development; and major personality theories. An emphasis will be placed on: abnormal psychology; human sexuality; intelligence; social psychology and states of consciousness

SOCI 101 (3)Introduction to Sociology
Pre-requisites: None

This course explains the major classic and contemporary sociological perspectives to understand the tools of sociology. This course enables the students to describe sociology, the development of sociology, and the four dimensions of culture, symbolic interactionism & stratification, the concepts of racial and ethnic minorities, family and marriage, religion, power and authority within a Canadian context.

TAXN401 (3)Taxation
Pre-requisites: ACCT 332

This course provides students with an introduction to the Canadian income tax system. It offers a good understanding of the general concepts of the Canadian Income Tax Act (“ITA”) as encountered by most individual and corporate taxpayers; it develops professional skills in the application of the ITA principles and concepts to solve tax problems of individuals and corporations; it introduces basic principles of income tax planning and international taxation.