The Post Graduate Diploma in Marketing is a 2 year (24 month) program for students who have a first degree and who would like a focused academic program specializing in Marketing. The program concentrates on the latest management strategies, combining lectures, group work, and case studies.
- Applicants must have completed at least a three-year undergraduate degree in any field from an accredited post-secondary institution.
- Postgraduate Diploma programs require an advanced level of English (IELTS 6.5 or equivalent). International students who cannot show official scores will be tested before acceptance into the program. Students who do not meet the English language requirement will be referred to the Acsenda School of Management English language program English for Academic Purposes (EAP).
- Official transcripts submitted by applicants must show a minimum cumulative grade point average (GPA) of C+.
Students may receive transfer credit for a maximum of 50% of the courses required for the certificate or the diploma.
All courses in the diploma programs, with the exception of the portfolio courses, currently exist as part of the Acsenda BBA program. Consequently, students who decide to complete the full BBA program will receive credit for their studies in a certificate or diploma program.
The portfolio courses are designed to allow students to assemble and present refined and enhanced examples of their best work and to demonstrate practical application of the skills and knowledge acquired in their program.
|PGD – Marketing||10||1||5||4||20|
|Course Code||Course Title||Perquisites
|ACCT 101a||Financial Accounting I||BADM 120|
|BADM 130||Management Information Systems|
|BADM 201||Managerial Skills|
|BADM 221||Fundamentals Of Economic & Business Statistics||BADM 120|
|BADM 302||Organizational Behaviour in the Global Workplace||BHRM 231|
|BADM 322||Business and Marketing Research||BADM 221|
|BADM 490||Business Strategy|
|BIBM 101||International Business|
|BMRK 332||Consumer Behaviour||BHRM 231|
|BMRK 431||Marketing Communications||BMRK 231|
|BMRK 433||International Marketing||BIBM 101
|BMRK 434||Sales Management||BMRK 231|
|BMRK 490||Marketing Management and Strategy|
|FINC 101a||Financial Management I||ACCT 201a|
|BPFL 101a||Portfolio I Development|
|BPFL 101b||Portfolio I Presentation|
|BPFL 201a||Portfolio II: Development|
|BPRT 201b||Portfolio II Presentation|