The Post Graduate Diploma in Marketing is a 2 year (24 month program) program for students who would like to have a comprehensive exploration of the business issues of management. This program provides students the opportunity to combine academic study and intensive practical experience. The program concentrates on the latest management practices and strategies. Study is full-time, combining lectures and interactive discussion, case studies and site visits to corporations.
II. Admission requirements
- Postgraduate Diploma programs require an advanced level of English (TOEFL 560 or IELTS 6.5 or equivalent). International students who cannot show official scores will be tested before acceptance into the program. Students who do not meet the English language requirement will be referred to the Acsenda School of Management English language program (English for Academic Purposes [EAP]).
- Official transcripts submitted by applicants must show a minimum cumulative grade point average (GPA) of C+ and completion of a 3 or 4 year undergraduate degree form a recognized institution.
Students may receive transfer credit for a maximum of 50% of the courses required for the certificate or the diploma.
All courses in the diploma programs, with the exception of the portfolio courses, currently exist as part of the Acsenda BBA program. Consequently, students who decide to complete the full BBA program will receive credit for their studies in a certificate or diploma program.
The portfolio courses are designed to allow students to assemble and present refined and enhanced examples of their best work and to demonstrate practical application of the skills and knowledge acquired in their program.
|Core (3 Credits)||Electives (3 Credits)||Emphasis|
|Portfolio Orientation (0 Credits)||Portfolio (1.5 Credits)||Total|
|PGD – International Business Management||10||1||5||1||4||21|
|Course Code||Course Title||Credits|
|BADM 101||Business and Entrepreneurship||3|
|BADM 130||Management Information Systems||3|
|ACCT 101a||Financial Accounting I||3|
|BPRTF 099||Portfolio Orientation||0|
|FINC 101a||Financial Management I||3|
|BADM 221||Fundamentals Of Economic & Business Statistics*|
*Pre-requisite: BADM 120 (Business Mathematics). Students must have
completed the Business Math Course before they are allowed to take
|BMRK 332||Consumer Behaviour||3|
|BPRTF 101a||Portfolio I: Competency Development and Evaluation – International Business Management||1.5|
|BIBM 101||International Business||3|
|BADM 321||Business and Marketing Research||3|
|BMRK 340||Marketing Cases||3|
|BPRT 101b||Portfolio I Presentation – International Business Management||3|
|BMRK 433||International Marketing||3|
|BMRK 431||Marketing Communications||3|
|BMRK 435||Marketing Strategy||1.5|
|BPRTF 101b||Portfolio II: Competency Development and Evaluation – International Business Management||1.5|
|BADM 302||Organizational Behaviour||3|
|BADM 410||Business Strategy||3|
|BPRT 201b||Portfolio II Presentation – International Business Management||1.5|
|Choose 1 Elective|